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Privacy Policy explained

Our business activities would be described as producing videos, photographs and other digital content on behalf of other businesses and organisations for the purposes of advertising, promotion, training and education, and providing solutions to use that content within a commercial capacity.

As part of our business activities, we collect information that can be used to identify individuals. We also collect identifiable information about visitors to our website and individuals who enquire with us about our products and services.

In this policy, we aim to outline the information that is collected, why that information is collected, how the information will be processed, and how long the information will be retained for.

Content production

During our video production and photography activities we will typically collect the following types of personally identifiable information:

  • The physical image of an individual

  • The name of the individual

  • Where the individual was

  • When the individual was there

  • Why the individual was there

  • Organisations and persons the individual is associated with

This information is collected when an individual appears in front of one of our cameras.

How this data is processed

We take the videos and images we capture and edit them to meet the commercial needs of our customers. We take great care to ensure that everybody who is filmed or photographed has given their consent and has agreed to how the content will be used. In fact, it is a requirement of our Terms of Service that our customers must have consent prior to any filming or photography taking place.

If we have captured video and images of individuals who have not provided consent, or their consent does not cover the intended use, we will not use this material and we will permanently delete it from our systems if instructed to do so by our customer.

Once a project is completed the final output is shared with our customer for them to use. We may also use some of the finished videos and photographs in our own promotions for Fire Dove Films Ltd at our own discretion, such as on our portfolio or within our showreel.

The raw footage and photographs are archived for future reference, in case re-edits are needed later down the line. No further processing happens at this point.

Data retention and opt-out

As the content we capture belongs to our customers, we endeavour to retain this data indefinitely – unless instructed to remove it by our customers.

If we have data that identifies you and you wish to have this data removed, you must contact the relevant customer who can then instruct us to remove it from our systems on your behalf.

If you do not know how to contact the customer, you may send your request to and we will forward it to the customer on your behalf for them to review and then instruct us accordingly.

If data that identifies you have been used by Fire Dove Films Ltd for marketing purposes and you wish to withdraw consent, please email with information about where the videos and images appear. We will review your request. If there is no legitimate interest in retaining the data, it will be removed and destroyed.

Note to customers: As editing or modifying existing videos and images is a labour-intensive process, we are only able to facilitate deleting entire projects from our systems without incurring the cost.

Customer details

During typical business activities, we may acquire identifiable information about our customers. This includes:

  • Full name

  • Email address(es)

  • Phone number(s)

  • Job title

  • Company

  • Work Address

  • Social media profile URLs

This information is given to us voluntarily by customers as part of their correspondence with us about work that we are carrying out, are due to be carrying out, or prospectively looking at carrying out. The only exception is social media profiles, which are sometimes discovered through email lookup tools, like our CRM system.

We only use this information for discussing the work at hand, or for discussing upcoming projects, and it is not shared with third parties outside of Fire Dove Films Ltd without direct and explicit consent from the customer.

We may also from time to time send emails to existing and previous customers with important, relevant information about activities at Fire Dove Films Ltd, such as changes to our policies and procedures.

Data storage and retention

We retain our customer data indefinitely on the basis that we may need to refer to previous communications before working on future projects with you, we may be required to contact you regarding payments for work carried out, or we may need to send updates about changes to our policies and procedures which could affect data we hold on our systems on your behalf.

If you wish to be removed entirely from our systems, which may require us deleting existing projects we hold on our systems, please contact

Financial information

We collect financial information from our customers and suppliers. This allows us to make and receive payments. This includes:

  • Sort Code

  • Account Number

  • Account Name

  • Account Address

  • Transaction identifiers related to online payments through credit card

This information is stored with our bank and with payments processors Stripe and Revolut. All of these systems require at least two-factor authentication and access is limited within our company to strictly those who need it. This data is retained indefinitely for the purposes of complying with regulations, monitoring security and preventing fraud.

Data collected via our website

We use Google Analytics and server analytics supplied by our hosting provider Siteground to collect non-identifiable information about visitors to our website. Fire Dove Films Ltd uses the general usage information provided by Siteground and Google Analytics to observe the number of users visiting our domain during any given period. This allows us to monitor overall site performance and optimise our service during times of high activity.

Google Analytics provides us with technical information about our users, such as the type of devices, web browsers, operating systems, and screen resolutions used by visitors to our website and service. It can also show us how long our visitors have spent using our website and service, how long they spent on each page, whether they interacted with certain page elements, which pages they navigated to during a browsing session and, in some cases, which website they came from to reach our website or service. We use this information when making decisions regarding future changes to our website and to optimise our website for better usability.

Google Analytics also provides us with demographic information about visitors to our website, such as their country or city, gender, age bracket, and their interests based on their Google Ads categories and browsing activity. You can control whether this sort of information is collected about you and shared with sites like ours within the settings for your Google Account if you have one. We use this information for making decisions about the audiences and territories in which promote, market and advertise our business.

While Google Analytics provides us with a lot of data, none of this information is tied to a specific individual in our Google Analytics dashboard.

Data retention and opting out

We retain this data indefinitely for the purposes of monitoring our service and website usage over time, allowing us to create reports that compare performance across different periods. If you have a Google Account, you can control how much information Google Analytics provides websites like ours in your Google Account settings. If you use a modern browser, you can enable tracking prevention tools to limit tracking from services like Google Analytics as you browse online.

As we cannot identify an individual person from this information, we cannot modify, share or delete data related to a specific individual that has been gathered in this manner. However, you may be able to request that any data collected by Google Analytics is deleted by contacting Google directly.

Third-party video analytics

Most videos on our website are hosted with a third-party video hosting service. As a result, visitors who watch a video on the Fire Dove Films website will have data collected about them by at least one of these third-party companies, regardless of whether they are logged in or not.

You can find their respective privacy policies below.

If we use other video hosting providers, their video players will usually attribute the host platform on the player. You will be able to find the privacy policy for that specific host on their website.

Most of these websites offer some level of analytics that we are able to access in order to review video performance. In some cases, these analytics can be associated with individual persons in the form of IP address collection, or by associating video views with your account on the respective host platform. We use this information for monitoring performance of our video content, and also for checking whether a video has been seen by a customer when sent for review.

Online Web Forms

We provide web forms on several of our pages to allow visitors of our site to submit information to us. The information collected by these forms is used exclusively for the purposes outlined within the form.

We do not share this information with third parties without obtaining explicit consent from the individual submitting the information and, unless explicitly stated, we do not use these details for marketing or advertising purposes.

The information submitted in these forms is sent to our team via email or directly to a processing service such as Mailchimp, where the data remains under the control of Fire Dove Films Ltd. The contents of form submissions may be stored securely on our website’s server for an indefinite period of time, although we endeavour to remove out of date information from our systems from time to time.

Beyond information requested directly within the forms, we may collect the IP address of the person submitting the form. The IP address may be logged against the form submitted. This is used to filter out known spam submissions and we do not process it in any other way.

If you’ve previously submitted information to us and would like to make sure all data is removed from our systems, please email

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